Articles

Invisible Shoes Now Available in Colors

by Damien Tougas

As we reported on earlier this month in our first Outdoor Retailer round-up, Xero Shoes (formerly Invisible Shoes) has now officially launched their line in colors. In celebration of the launch, they are having a 20% off sale until October 1st. Click the link above to take advantage of this special introductory offer!

Outdoor Retailer 2012 Round-Up - Part 1

by Damien Tougas

Outdoor Retailer had a different vibe this year. Not better or worse, but definitely different. There appears to be a maturation going on in the minimalist footwear space. Depending on who you talk to, the minimalist shoe "market" is either growing or in decline. My sense is that the honeymoon period is over. Those who were dabbling don't see it as the goldmine they thought it might be, and those who are committed are continuing to see growth.

Are Your Children’s Shoes Creepy?

by Charity Johnson

When we make a life decision that goes against the grain, we answer to that decision. When we decided to transition our children from standard to minimalist footwear, we knew that we would have to answer questions. We expected it; we were prepared for it. So when our three oldest joined the track team, we were certainly not surprised by the reactions of many of their teammates (and some of the parents).