The Primal Professional, a shoe company known for making (arguably) some of the finest mens barefoot dress shoes on the market, has embarked on a new design project: a boot. And get this ladies: it is unisex! Mountain Evan Chang, Founder of the company, has been taking us through the design process in his latest newsletter. From the newsletter:

Quite a few brands are making leather minimalist shoes now. I've found that our niche, our specialty, is in making the styles that are more detailed. This is where I get excited. Where I feel like I'm making the most impact. While everyone else is using the open-lace Derby Blucher design, we made a closed-lace Balmoral Oxford. And rather than the simple chukka, we're going with a more detailed 6-inch lace-up boot. We're not afraid to tackle the more difficult designs, because we know they're worth extra effort.

We are very much looking forward to seeing the evolution of this design!